More than nearly 1,700 Starbucks Card designs have been released over the 20-plus years of the program. For just a few dollars, customers could give a meaningful gift to loved ones, and the cards helped spread the word about Starbucks as its number of stores grew from more than 4,700 in 2001 to more than 35,000 stores today. Gift cards have been available at Starbucks since 1994 as an alternative to paper gift certificates, and Starbucks was among the first major retailers to offer a reloadable card, which debuted in 2001.That was the year Starbucks Cards became one of the most popular holiday gifts of the season, selling nearly 200,000 in the first week alone. Starbucks anticipates that December 23 rd will be the company’s busiest day for Starbucks Card sales, as gift cards continue to make a popular gift all season long. The National Retail Federation reports that gift cards will remain a favorite gift item in 2022, with total spend expected to reach $28.6 billion, and that holiday shoppers plan to purchase between three to four gift cards each. By giving a Starbucks Card, you’re giving an experience and opportunity to connect over coffee.” “Starbucks - in so many ways - is a currency of kindness. “Starbucks is one of the most gifted brands in the world, and we are honored that our customers continue to give Starbucks Cards as a meaningful gift during the holiday season,” said Brady Brewer, Starbucks chief marketing officer. Nearly $3 billion dollars will be loaded on to Starbucks Cards from October to December, representing another robust holiday quarter of Starbucks Card sales as expected and included in the company’s financial outlook. and Canada during the holiday season, and projects that number will increase this year to over 58 million cards sold. Last year, Starbucks sold more than 55 million Starbucks Cards, including both physical and digital cards in the U.S. Starbucks anticipates that more than 1 in 6 Americans will receive a Starbucks Card this holiday season, following a record-breaking holiday season for Starbucks Card sales in 2021. The company projects December 23 will be the busiest day for Starbucks Card purchases, and nearly $3 billion will be loaded on Starbucks Cards this season.
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